CR2: Company Name Reservation

What Is CR2 For?

CR2 is the Company Name Reservation Form. It’s used to apply for the reservation of a proposed company name before formal registration. This ensures that your chosen name is unique, not misleading, and not already in use or too similar to existing entities.

Think of it as securing your brand’s legal identity before you build the rest of the structure.

Who Needs CR2?

Startups preparing to register a new company

Entrepreneurs formalizing a business idea

Existing entities changing their name or creating subsidiaries

Civil engineering firms, for example, seeking a name that reflects infrastructure impact and national progress

When & How to Use It

When: Before submitting incorporation documents (like CR5 and CR6)

How:

Propose up to five name options in order of preference

Submit the CR2 form to the Companies Registry

Wait for approval, usually within a few working days

Once approved, the name is reserved for 30 days, extendable upon request

Tips for Entrepreneurs & SMEs

Choose names that are distinctive, memorable, and aligned with your brand vision

Avoid generic terms like “Global Enterprises” unless paired with a unique modifier

Consider future scalability, will the name still fit if you expand into other sectors?

Use your name to reflect values, impact, or industry focus (e.g., “Kudfort CivilTech” or “ZimStructura”)

Strategic Insight

Your company name is more than a label, it’s a strategic asset. A well-chosen name can:

Enhance brand credibility

Signal professionalism and purpose

Align with policy expectations and industrialization goals

Next up: CR3 – Assumed Names

We’ll explore how to legally operate under a trade name or brand that differs from your registered company name.

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